Assistant Professor of Marketing Georgia Southern University College of Business Administration

(See my biography page for more information).


Publications:
Visual Fluency and the Consumer Experience: How Image Features Alter Preference and Subjective Familiarity

This paper covers the way in which features of any visual image can alter a person's subjective experience of felt familiarity and preference for that image.

Article: Print

$US10.00

Article: Electronic

$US5.00